People sometimes ask me how I ended up becoming a professional Home Organizer in Switzerland.
To be honest… sometimes I ask myself the same question.
If you had told the very shy girl growing up in a suburb south of Stockholm that she would one day marry a Swiss man, have four children, move abroad, learn a new language and start her own business, I would never have believed you.
Yet here I am.
I’ve always been a fairly organized person.
Not a perfectionist.
Not pedantic.
I simply enjoy order and feel calmer when my home is functional, organized and beautiful.
But my own journey wasn’t always organized.
Far from it.
Why we moved to Switzerland
My husband is half Swiss, so Switzerland had always been part of our family story.
Several members of his family live here, and his Swedish mother and her late husband also had close ties to Switzerland. She still lives here today.
At the same time, life in Sweden had become increasingly stressful.
Work.
Studies.
Small children.
A house.
A garden.
It felt like we were constantly running, but never really getting anywhere.
We had talked about moving abroad long before we had children, but I wasn’t ready.
When our oldest daughter was almost four years old, something changed.
We knew that if we were ever going to do it, now was the time.
Planning the move took almost a year.
Telling our families was probably the hardest part.
I remember being especially nervous to tell my mum.
Of course she was sad.
But she was also incredibly supportive.
She still comes to visit us regularly, and we visit Sweden whenever we can.
Starting over in Switzerland
Moving to Switzerland in 2014 was exciting.
It was also exhausting.
We sold our house.
Sold furniture.
Donated countless belongings.
And still…
it felt like we owned far too much.
The months leading up to the move and everything that came with it took a bigger toll on me than I realised.
After we arrived in Switzerland, I started losing handfuls of hair every day.
Thankfully, I have a lot of hair.
The language was another challenge.
I started attending German classes as soon as I could and kept studying for years.
I’m definitely still learning.
Then life became even busier
In December 2015 our twins were born.
A boy and a girl.
Life suddenly became wonderfully chaotic.
We now had four children under the age of seven.
A twin stroller.
Double of almost everything.
Very little sleep.
Eventually we needed more space and decided to move again.
I remember packing around 140 moving boxes.
One hundred and forty.
Even after we had already decluttered.
When the movers left, I sat down on the floor surrounded by boxes and cried.
I had absolutely no idea where to begin.
Luckily my husband was there, and when he went back to work, a wonderful friend came to help me unpack.
I’ll never forget that kindness.
And then Covid arrived
Only a few weeks later…
the world shut down.
Lockdown.
Homeschooling.
Four children at home.
Chaos.
I didn’t feel like myself anymore.
I spent far too much time lying on the sofa.
I gained weight for the first time in my life.
Looking back, I think I had simply run out of energy.
A Wake-Up Call
One day I saw a photo of myself.
It upset me.
Not because of how I looked.
But because I didn’t recognize the person in the picture anymore.
I knew something had to change.
I started exercising again.
I discovered Heather Robertson’s workouts online and eventually joined a wonderful online community that still motivates me today.
Slowly, I began feeling like myself again.
At the same time…
I started decluttering our home.
And I couldn’t stop.
I listened to podcasts.
Watched YouTube videos.
Read books.
I donated bags and bags of things.
Sold furniture.
Cleared cupboards.
And every box that left the house made me feel a little lighter.
It wasn’t really about the things.
It was about creating space to breathe again.
Discovering a new career
As life slowly became calmer again, I found myself asking one question:
What’s next?
Through all those podcasts, I discovered that professional Home Organizers were already well established in countries like the United States.
I wondered…
Could someone actually do this as a profession in Switzerland?
That question eventually led me to Martina Frischknecht at Frau Ordnung.
I enrolled in her certification course and slowly started building my own business alongside family life.
Building ORDNA
Starting a business turned out to be much harder than I had imagined.
It took much longer than I expected.
There was a lot of trial and error, a lot of learning and definitely a few tears along the way.
But every small step taught me something new, and little by little ORDNA started to grow.
My husband has been my biggest supporter from day one.
He helped build the very first version of my website and even came up with the name ORDNA.
Today I manage everything myself. From my website and social media to newsletters, blog posts and client communication.
Looking back, I’m amazed by how much has happened.
I’ve been featured in several newspapers.
I’ve held talks about organizing.
This autumn I’m teaching three Swedish Death Cleaning courses.
And during the first half of 2026, I welcomed more clients than ever before.
Looking back
When I look back now, I realize that organizing was never really about having a perfectly tidy home.
It was about creating a home that supports your life instead of exhausting you.
That is exactly what I hope to help my clients achieve today.
Because I know how overwhelming life can feel.
I’ve been there myself.
And I honestly can’t wait to see where this journey takes me next.